Farewell Digital Literacy (Final)

Digital Literacy (MCO 230) Final

1.

Steve Jobs was born in San Francisco, California on February 24, 1955 and lived in what is now known today as the Silicon Valley. As a very talented kid, Jobs grew up and attended Reed College for a few years before dropping out and taking a position as a video game designer with Atari. It was later in 1976 that he, at only 21 years old, along with Steve Mozniak, started Apple Computer. The two are credited with revolutionizing the computer industry by making smaller, cheaper and more accessible computers available for everyday consumers. Sadly, Jobs died after a long battle with pancreatic cancer in 2011.

Some websites you can visit to read more about the impact Jobs did or the products he’s responsible for creating, click on the links below:

https://www.apple.com/stevejobs/

https://www.apple.com

http://www.biography.com/people/steve-jobs-9354805#apple-computers

2.

What does digital literacy mean? I could go on Google and find you an answer but I think I am going to tell you what it means to me personally.

Digital literacy is a gift; it’s an open door to a whole wide world of technology and communication. Throughout the semester in this class I’ve come to learn all about the influential people who are responsible for the many creations that we take for granted each day.

One of those people that we have covered this year has been Steve Jobs. I believe that he’s important to the topic of digital literacy because he helped create Apple. The Apple. The one and only, absolutely huge, technology power house company. Walk down the street and let me know if you do not see any Apple products because that will be the day that hell freezes over.

I would have to say that one of the most touching quotes that Jobs has said before has to be: “Your time is limited, so don’t waste it living someone else’s lie. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.” You might be thinking, “how does this have anything to do with digital literacy?” Well, I have an answer for that.

The people who have crafted the world of technology we have today let their minds go wild. They didn’t let others turn them down, like Mark Zukerberg who was hated on and battled against for his creation of Facebook but didn’t let it stop him. Jobs created a technology company that makes machines and devices and Zukerberg created a social media site. Even with the differences, both men had the courage to do something and the whole world has them to thank for it.

The concepts “what you see is what you get” or WYSIWYG as David would put it, along with Internet and social media are three subjects Jobs can be connected with. Apple creates easy to use and understand devices so the WYSIWYG saying fits perfectly. Apple also connects its users with the Internet 24/7. Wherever you are, whenever you can, apple products connect you to apps, communication and Internet access. This aspect helps our world function at the rate it does. Social media is another aspect that Apple helps connect its consumers to one another, just like the Internet.

Steve Jobs is the person to thank for sling-shooting our society into a more technological world.

3.

The information for this section was found and can be read about more in the following:

http://www.biography.com/people/steve-jobs-9354805#apple-computers

http://allaboutstevejobs.com

4.

(No access to Photoshop because I left to go home today)

Steve Jobs looks snazzy in black and white.

Steve Jobs looks snazzy in black and white.

http://www.cinemablend.com/images/news_img/68278/steve_jobs_68278.jpg

Steve Jobs was only 21 when he started Apple.

Steve Jobs was only 21 when he started Apple.

http://www.cedmagic.com/history/apple-1-2-steves.html

5.

“The past decade in business belongs to Jobs.” — Fortune Magazine

Check out this video:

6.

Thank you for a great semester Professor Cundy, I learned a lot and enjoyed your class very much! Happy Holidays!

Class Notes 12/8 “People”

Chronological 

  • Sammuel Pepys
    • First written blog (diary)
    • 1633
  • Mary Shelly
    • Wrote “Frankenstein”
    • fear of industrial revolution
    • precursor to the world that we are in today
    • 1797
  • Thomas Edison
    • electricity –> all of the wonders and downsides of the electrified world that we all take for granted.
    • 1879

Anais Min

  • 20th century diarist
  • 1903
  • Marshall McLuhen
    • “The Median is the Massage”
    • Technological Determinism
      • it doesn’t matter what you do with your smart phone, it just matters that you’re using the smart phone.
      • Our society is determined by the technology that we use
      • 1911
    • Phillip K Dick
      • Novelist
      • many books made into movies
      • “Blade Runner”
      • 1928
    • Aldous Huxley
      • “Brave New World” – people would volunteer to submit to be entertained
      • Wall-E was based on this idea
      • 1931

Richard Saul Warman

  • organizing information
  • LATCH – how you organize information because Richard believes we have so much
    • Location
    • Alphabet
    • Time
    • Category
    • Hierarchy
    • Information anxiety & information anxiety 2
    • 1935

HG Wells

  • “World Brain”
  • predicted internet
  • 1938
  • Edward Tuffe
    • Visual display of quantatitive information
    • respect your audience when making a presentation
    • did not like power point
    • 1942
  • Vanebar Bush
    • Share all the knowledge = mmex
    • predicted internet
    • 1945

George Orwell

  • “1984”
  • published in 1947
  • toletarian society, controlled by the gov (computer)
  • society could be controlled by information dominance – gov controlled by media
  • Hans Rosling
    • Proponent of technology
    • The Magic Washing Machine
    • 1948
  • Jeff Bezos
    • Amazon
    • internet megahouse = media channel (internet is a media channel because content is distributed and people communicate)
    • 1994
    • Owns Washington Post
  • Mark Andreeecen & Eric Bina
    • gave us the browser
    • called mosaic 1994 –> Netscape –> FireFox

Larry Page & Sergei Brin

  • Google
  • com
  • commercial search engine
  • world’s biggest ad agency
  • Youtube
  • 1998

Jimmy Wales

  • Wikipedia
  • 2001
  • Social Media
  • John Perry Barlow
    • 2001
    • Wired Magazine = Information wants to be free
  • Christian Rudder
    • Ok Cupid
    • March 5, 2004
    • Social Media
  • Mark Zukerberg
    • Social Media
    • Founded Feb. 4, 2004 (2005)

Steve Jobs

  • Wysiwyg = what you see, is what you get
  • Iphone
  • steve jobs gave marketing to me
  • psychological marketing
  • 1976
  • 2005
  • Arianna Huffington
    • put all kinds of news together
    • 2005
  • Recent-cy
    • recent developments

Alphabetical 

  • Aldous Huxley
    • “Brave New World” – people would volunteer to submit to be entertained
    • Wall-E was based on this idea
    • 1931
  • Anais Min
    • 20th century diarist
    • 1903
  • Arianna Huffington
    • put all kinds of news together
    • 2005
  • Christian Rudder
    • Ok Cupid
    • March 5, 2004
    • Social Media
  • Edward Tuffe
    • Visual display of quantatitive information
    • respect your audience when making a presentation
    • did not like power point
    • 1942
  • George Orwell
    • “1984”
    • published in 1947
    • toletarian society, controlled by the gov (computer)
    • society could be controlled by information dominance – gov controlled by media
  • Hans Rosling
    • Proponent of technology
    • The Magic Washing Machine
    • 1948
  • HG Wells
    • “World Brain”
    • predicted internet
    • 1938
  • Jeff Bezos
    • Amazon
    • internet megahouse = media channel (internet is a media channel because content is distributed and people communicate)
    • 1994
    • Owns Washington Post
  • Jimmy Wales
    • Wikipedia
    • 2001
    • Social Media
  • John Perry Barlow
    • 2001
    • Wired Magazine = Information wants to be free
  • Larry Page & Sergei Brin
    • Google
    • com
    • commercial search engine
    • world’s biggest ad agency
    • Youtube
    • 1998
  • Mark Andreeecen & Eric Bina
    • gave us the browser
    • called mosaic 1994 –> Netscape –> FireFox
  • Mark Zukerberg
    • Social Media
    • Founded Feb. 4, 2004 (2005)
  • MarshallMcLuhen
    • “The Median is the Massage”
    • Technological Determinism
      • it doesn’t matter what you do with your smart phone, it just matters that you’re using the smart phone.
      • Our society is determined by the technology that we use
      • 1911
    • Mary Shelly
      • Wrote “Frankenstein”
      • fear of industrial revolution
      • precursor to the world that we are in today
      • 1797
    • Phillip K Dick
      • Novelist
      • many books made into movies
      • “Blade Runner”
      • 1928
    • Recent-cy
      • recent developments
    • Richard Saul Warman
      • organizing information
      • LATCH – how you organize information because Richard believes we have so much
        • Location
        • Alphabet
        • Time
        • Category
        • Hierarchy
        • Information anxiety & information anxiety 2
        • 1935
      • Sammuel Pepys
        • First written blog (diary)
        • 1633
      • Sir Tim Berners Lee
        • came up with HTML
        • 1993
      • Stanley Kubrick
        • film maker
        • “2001” = conflict of an astronaut and a computer
      • Steve Jobs
        • Wysiwyg = what you see, is what you get
        • Iphone
        • steve jobs gave marketing to me
        • psychological marketing
        • 1976
      • Thomas Edison
        • electricity –> all of the wonders and downsides of the electrified world that we all take for granted.
        • 1879
      • Vanebar Bush
        • Share all the knowledge = mmex
        • predicted internet
        • 1945

Class Notes 12/3 “Skills”

What we learned in MCO 230:

  • Analytics
    • Google Analytics
    • Word Press
      • Has it’s own analytics
    • StatCounter
      •  Purpose of site analytics
        • You see who is viewing your site and what pages they’re looking at
  • Alexa.com
    • Going to alexa.com you can find out how popular a website is
  • Archieve.org
    • Going to archieve.org is a backup of the internet
    • It shows what the world wide web has looked like all the way back to 1996
    • Using a function of archieve called the “Way Back Machine”
      • Way Back Machine lets you visit websites back to 1996
  • Comparative Platforms
    • They all have different functions
    • They are include:
      • websites
        • marketing – people trying to sell you things
      • blogs
        • personal e-diaries
      • social media
      • search engines
        • ex: Google & Yahoo
        • provide access to the internet
  • Email Marketing
    •  Allows you send out emails to a targeted audience through a database of names and information
    • You can construct electronic newsletters that will be embedded in those emails
      • Two Types:
        • Constant Contact
        • Mail Chimp
  • Content Management Systems (CMS)
    • A template driven by a database to create a website
      • Examples
        • Word Press
          • You type in template and when you push “publish” it goes through a database to post it
        • Facebook
        • Twitter
        • Tumblr
        • Pintrest
        • Wikipedia
        • Proprietary CMS (Can be owned by specific companies)
          • Doupal
          • Joomla
  • Initalism
    • Another word for acronym
    • uppercase level
  • Digitalliteracy.gov
    • Learn Stuff
  • When making links…
    • always check the box to “open in a new window”
  • Did Not Cover (because it’s an offered class)
    • A programs called:
      • Dream Weaver
        • html program where you build websites
      • .epub & .mobi
        • ebook file format
          • ebooks on your ipads are just websites
    • Instagram & Pintrest
      • part of current landscape
  • Google
    • All the different things that google does
    • Google is involved in many initiative
  • Hexadecimal
    • base 16
      • how the colors on the internet are determined
      • 0-9 and A-F
      • RRGGBB
        • red, green, blue
  • HTML
    • hyper text market language
    •  when you want to look at the actual code in word press you push the “text tab” in the upper right hand corner of the editor
    • when you go to “visual” you get WiziWig
      • what you see is what you get
  • ICANN
    • international corporation for assigned names and numbers
      • manages all the domains on the internet
      • they manage TLD – (top level domain)
        • .com
        • .org
        • .gov
        • .edu
        • .mil
  • NetWork Solutions
    • Has a feature of “Who Is”
      • if you want to find out who owns a domain
  • Intellectual Property
    • All administered by copyright.gov and wipo.org
    • There are many rules on what you can do when copying or using someone elses’ work
    • Example:
      • Copyright
      • Trademarks
      • Patton
  • Reference Sources
    • OED
    • Urban Dictionary
    • Roget’s Thesaurus
      • dictionary of synonyms
    • Wikipedia
      • most valuable source on the internet
      • CMS
      • Editing Wiki requires you to learn a different version of html code
  • Photoshop
    • Manages images and text
    • internet formats for photoshop files
      • .jpg
      • .jip
      • .png
        • you care about this one because .png files are scale-able
        • can be made bigger without loss of quality
        • tradeoff – it’s a super big file
        • vectorbased files, not pixelbased
    • .psd files (the native photoshop file)
      • working file
      • they are layered
      • you cannot put this on the internet

Class Notes 11/19

Richard Saul Wurman

  • information architect
  • richard-saul-wurman
  • Wrote two books:
    • Information Anxiety
    • Information Anxiety 2
  • The world we live in now is messed up by TMI – We are innovated with way too much information
    •  As a result, it’s difficult for us to figure out what’s actually important to us or what has relevance
  • The challenge of our generation is to filter out what’s not useful, because we cannot afford to waste our time with information we do not need or care for
  • in the  books he differentiates between the difference of education and learning – we can be educated and not learn
  • People learn what is interesting, if we are interested we will learn
  • We know that the things we want to learn, comes easily
  • introduced the 5 hat racks, a method of organizing  information
    • Latch system
      • Location – geographic
      • Alphabet –
      • Time (Chronology)
      • Category
      • Hierarchy (What’s most important at the top)

Class Notes 11/12

http://bits.blogs.nytimes.com/2014/11/12/with-amazons-echo-you-are-never-alone/?_r=0

  • Amazon’s Echo is the next BIG thing
    • Promotional video
      • http://www.amazon.com/oc/echo?tag=googhydr-20&hvadid=48044511302&hvpos=1t1&hvexid=&hvnet
      • w=g&hvrand=14337097451254055811&hvpone=&hvptwo=&hvqmt=e&hvdev=c&ref=pd_sl_1t8dwhoszp_e
      • it’s making us lazy… why is it not okay for kids to do this?
      • “When i was nine the last thing i thought about was a text message”
      • wall-e = technology is making us lazy
      • dependent on these things, which changes us in real life
        •  ” i see this as a member of my family”
      • some viewers of the video were appalled.
        • “The dystopian world of the Echo advertisement is a near future in which no one knows anything, and everyone relies on a humanoid device to mediate their most intimate personal interactions…” – Jonathan Sherman-Presser
      • People are reduced to creatures of consumption
      • https://www.linkedin.com/today/post/article/20141107171122-46325875-amazon-echo-and-the-role-of-technology-in-society
      • all these gadgets require energy at all times
      • this device is all about consumption. buying stuff.
      • is technology making knowing things unnecessary?
        • we are now in an era where knowing things is not thaaaat necessary. not so much fact stuff, but more about how to get that information.
        • google designs this so we don’t have to be smart or educated to work their products (anybody can use it)
        • technology and convenience go hand in hand
        • we associate relationships with conversation, that’s why this echo will be the new big thing
        • Brave New World is who will be become
          •  we just want to be entertained
          • we are masters and we express wishes and they come true (that takes money though)
        • Taylor Swift
          • taking her music off of spotify so she gets all the money she deserves.
            • new music trend? say goodbye to free downloads
            • get paid get paid get paid
        • Kyle’s PowerPoint
          • Jimmy Wales
            • 1. Kept the type simple and consistent
            • 2. Use sentences
            • 3. Use bullets

Class Notes 11/10

Facebook and other social media are becoming much more complicated, especially in the transition from school to the real world.

If you have a linkedin page and they find out that your reference list is not real. They’ll ask everyone at the firm what they think of you so there’s no way to hide. Linkedin is at risk for the future.

Social Media App that can help you get your privacy on other social media sites.

References are VERY important. It helps decide if you should get the job.

Getting our lives back from social media.

Script Kitty = a hacker, nothing hardcore, just means they copied what a real hacker did

PowerPoint

  • We knew what something was because we looked at a picture of it. What’s that mean?
  • What is PowerPoint good for?
    • giving information, teaching people, showing you what stuff looks like, for pictures
      • ex. what’s a resplendent quetzal
        • ***** P I C T U R E *****
    • power point is good for:
      • for horizontal format
      • images ( pictures of people and things)
      • Trend graphic (mountains and bars)
      • Simple quotes ( to achieve emotional impact)
      • Presentation of names and hard to spell words
    • power point is not good for:
      • competing with the speak
      • shorthand only understandable to the speaker
      • non-communication
      • TMI (too much information)
      • Literally unreadable (too small type)
      • Inappropriate content (unimportant content)
    • So why use power point?
      • To show items like pictures, graphs, quotes and spelling
      • as a reminder to speaker about the content
      • But you do not always need to use PowerPoint
    • Formal Principles of Power Point
      • avoid using it unless it’s absolutely necessary
      • put logo on first slide, only, at bottom
      • use full sentences, never phases
      • place key content at the top of the slide, think super titles rather than subtitles
      • note that power point slides are 96 dpi, 7.5 x 10″ –> Now they’re whatever and mesh to the size it needs to be based on the computer screen size
      • Save PPT files as PDF
  • Do a brief powerpoint presentation on one of the people we have talked about in class and follow the rules we just talked about
    • title
    • brief bio of person
    • a picture
    • quote
    • anything else you want to include?

Class Notes 11/5

  • Proton M
    • Russia launched a rocket to help us get internet and satellite radio
    • geosynchronous satellite
      • earth synchronized with earth
      • 1,000 miles per hour
      • to have internet and service, that’s why we are in geosynchronous orbit
    • important for Sirius
    • ILSlaunch.com  
  • http://www.nytimes.com/2014/11/03/business/media/e-book-mingles-love-and-product-placement.html?_r=0
    • product placement in books
      • Sweet & Low ads in book
        • is it possible to see more ads everywhere?
      • product placement
        • is it unethical to have a shoutout to a product in the news or media?
        • there’s most likely always an exchange of money
  • Presentations
    • Ted Talks
      •  http://blog.ted.com/2011/03/21/the-magic-washing-machine-hans-rosling-on-ted-com/
      • props helped
      • not monotoned
      • interesting visual aids with no words
        • powerpoints
        • books
        • washing machine
      • all different
        • abstract and concrete
        • words vs metaphor
        • photographs of people
          • personified
      • surprise element
      • intellectual technique in his presentation
        • an idea
        • “books coming out of the washing machine”
          • technology has improved our lives.
            • more time, more knowledge
            •  BE MEMORABLE
      • the extent that you get through to people and reach them is the definition of effective mass communication
      • presentations occur on different levels
      • rules are different depending on size of your audience
      • different types of presentations (each has different rules)
        • one on one
        • group
        • broadcasts
          • you do not know the audience
        • meetings
        • lectures
      • techniques for a relevant presentation
        • relevant content
        • compelling narrative – good story
        • a lesson can be carried away and remembered
        • brevity, clarity, simplicity and humanity (humor + personality = yours)
        • an effective speaking style